Waytek Announces Funding to Plant 20,000 Trees with Eden Reforestation Projects

Posted on Mar 21, 2021 by Steve Green


Funding is the culmination of Waytek’s successful initiative enabling customers to opt in for digital versions of its product catalog

CHANHASSEN, MN, March 4, 2021 – Electrical components distributor Waytek, Inc. has announced funding for 20,000 trees to be planted by Eden Reforestation Projectsa 501(c)3 nonprofit organization that works in developing countries to rebuild natural landscapes  destroyed by deforestation.

Waytek is funding the 20,000 trees in fulfillment of its recent “Go Green” campaign, which invited customers to use a digital version of its annual product catalog. Nearly 1,000 customers made the switch. In response, Waytek will pay for 20 trees to be planted in honor of each customer. The trees will be planted in high-priority sites around the world that are suffering from deforestation and severe poverty.

“We thank our customers who have joined our efforts to make a positive environmental impact and we’re delighted to contribute to the growth of healthy forests,” said Kristi Gloppen, Vice President of Marketing and eCommerce at Waytek. “We will continue to provide our printed catalog to customers who prefer it and are pleased to offer a digital alternative to others.”

Waytek’s annual product catalog, published every February, features thousands of 12-volt electrical components and wire.

“The Waytek catalog has been a popular resource for customers for more than 40 years,” said Jen Gieseke, Catalog Manager, Waytek. “With the digital version, customers can view the information they have come to rely on in the same layout and page format as the printed version—with the added ability to click through to order.”

To learn more about Waytek’s Go Green catalog option, visit www.waytekwire.com/green.

About Waytek

In 2020, Waytek marked 50 years as a company. Waytek is fiercely dedicated to quickly getting our customers in the specialty vehicle and equipment industries the quality electrical parts they need, when they need them, shipping more than 99 percent of in-stock orders the same day.* Waytek is a family-owned business supplying electrical parts to manufacturers and upfitters specializing in wire harnesses and mobile equipment including trucks, trailers, ag equipment, construction equipment, emergency vehicles, boats and more. With a mission to provide an exceptional customer experience, Waytek is committed to making it easy for customers to source electrical parts.

About Eden Reforestation Projects

Founded in 2005, Eden Reforestation Projects is a nonprofit organization that works in developing countries to rebuild natural landscapes destroyed by deforestation. Eden works directly with villages and communities impoverished as a result of deforestation and destruction of the land that sustains them. Eden employs thousands of local people and provides them with the education and tools necessary to plant, grow, and protect to maturity, millions of trees each year. Eden currently plants approximately 15 million additional trees a month and in 2020 reached more than 400 million trees planted across eight countries.

*Orders entered by 3:00 PM EST.

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